A new NielsenIQ analysis shows artificial intelligence is transforming product discovery, innovation and competition ...

A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

For centuries, philosophers and economists have debated the question of whether competition disciplines people to behave morally, or instead corrupts them. On the one hand, free-market scholars have ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Pricing in fashion is rarely just about covering costs or maintaining margins. It is a powerful communication tool that influences how consumers perceive quality, desirability, and even personal ...

Discover how inflation, unemployment, interest rates, and consumer confidence drive demand for consumer goods.

A new NielsenIQ analysis shows artificial intelligence is transforming product discovery, innovation and competition ...