LinkedIn has just launched conversion tracking for marketers to measure campaign successes and boost ROI across the platform. The functionality is currently available for Sponsored Content and Text ...

LinkedIn has announced new conversion tracking facilities aimed to help marketers boost ROI. In a bid to enhance its offering for commercial users, the social media giant has updated the way ...

Ditch LinkedIn vanity metrics like follower counts. Track metrics tied to business outcomes: qualified leads (profile views from ideal clients), quality conversations (comments showing genuine ...

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: ...