Think of the missed deadlines, bloated budgets and review and approval bottlenecks in your organization and you'll understand: creative operations isn't easy. “Do. Or do not. There is no try.” – Yoda ...

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages ...

Creative Force’s end-to-end, creative operations workflow platform streamlines high-quality e-commerce content production at scale and increases efficiency by up to 30%, freeing creatives to spend ...

Today, above all else, marketing must be adaptable. Between occasion-based events, moment marketing, and strategic brand campaigns, marketers are finding it increasingly difficult to keep pace with ...

Aude Gandon, global CMO of Nestlé, shares her Marketing Manifesto for 2024. She’s one of five CMOs shortlisted for the WFA’s Global Marketer of the Year. Here, she courts your vote with a reminder ...

If inefficient processes are slowing down your creative teams, it may be time for a more efficient and modern approach. Discover how today's digital asset management (DAM) platforms can help B2B ...

It’s pretty amazing that with all the technological innovations and tools available to marketers, so little is done about measuring creative operations. Much of this is due, I think, to the fear of ...

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Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative ...