Competing intentions. We all have them; Exercise as we intended, or spend another night as couch potato. A recent study on academic delay of gratification sheds some light on the self-regulatory ...

Delayed gratification — the ability to sacrifice an immediate reward for a more valuable one in the future — can tell us a lot about intelligence. While once believed to be a uniquely human trait, ...

A person’s ability to delay gratification—forgoing a smaller reward now for a larger reward in the future—may depend on how trustworthy the person perceives the reward-giver to be, according to a new ...

The Marshmallow Test, a landmark study by psychologist Walter Mischel in the late 1960s and early 1970s, provided groundbreaking insights into delayed gratification and self-control. In this test, ...

We live in a society that believes in immediate gratification. Buy something on Amazon. Get it within two business days, sometimes even less. Many of us can remember a time when buying something from ...