Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Immigration to the United States has dropped sharply, with especially steep declines in major cities. While policy appears to ...

New U.S. Census data reveals that older Americans, renters, and rural residents are increasingly vulnerable to poverty, with those over 65 seeing notable income erosion. Fixed incomes, limited asset ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...