The practice of Digital Analytics is built on a few simple, largely unquestioned assumptions. The first of these assumptions is “intentionality”. When a visitor looks at a page about a topic or ...

Effective customer experiences get a boost with the right digital analytics. Today’s customers frequently interact with organizations sharing valuable data through countless touchpoints. While privacy ...

ExlService Holdings has transformed into a digital-first, analytics-driven company, with over half of its revenues from AI and analytics, driving deeper client integration and higher margins. Strong ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...