Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...

GroupM is teaming with Google Chrome on a post-cookie technology readiness program. The companies will be working with a select group of so far unidentified GroupM clients and ad-tech providers to ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

Add Yahoo as a preferred source to see more of our stories on Google. As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program ...

Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

NEW YORK—In a new forecast for the 2022 ad market and media landscape, GroupM is forecasting rapid growth for connected TV advertising in 2022 and beyond. But it is also predicting that the U.S. TV ...

GroupM Next is a new innovation unit to support the ongoing efforts of its four agencies Maxus, MEC, MediaCom and Mindshare. The focus is on providing insights on the developments at both core ...