AI and creativity are not odd bedfellows, according to research, and not only does it not hamper creativity, experts say, but it can match the creativity of humans. It is generally believed that AI ...

Customer experience is a vast ocean, making any and every interaction of a brand with its customers an experience, good or bad. This is why these two words can make or break a brand and eventually, ...

New research from MIT Sloan finds generative AI boosts employee creativity — but only for those who actively reflect on and adapt how they use it. “Generative AI isn’t a plug-and-play solution for ...

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. AI in agencies. AI tools are enhancing agency ...

Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is being harnessed, and how ad tech is benefiting. With its explosive growth over the ...

Stories written with AI assistance have been deemed to be more creative, better written and more enjoyable. A new study published in the journal Science Advances finds that AI enhances creativity by ...

AI has revolutionized the creative industry, offering artists and designers new tools and techniques to elevate their work. However, it is essential to understand that AI is not a replacement for ...

At this year's Web Summit in Lisbon, a clear theme emerged: the transformative role of artificial intelligence (AI) in democratizing creativity and driving business growth. Industry leaders and ...

This article is the first of a two-part series covering key principles to consider when integrating a generative AI creativity tool into your academic setting. Read the second article here. The ...

Google Gemini is a groundbreaking large language model (LLM) that holds the potential to revolutionize the world of creative writing. This powerful AI tool offers a range of features that can help you ...

In recent posts, I have discussed the influence of napping, poetry, travel, music, and nature on our creative expression. These common activities have an impact on our desire to inject more creativity ...