Apple is undergoing its biggest change in 15 years. What will happen? - ANALYSIS: Apple’s new CEO has a brilliant engineering ...

Here’s what John Ternus will keep the same when he becomes Apple’s next CEO (and what he will change).

Analyst Dan Ives says Tim Cook's exit as Apple CEO raises questions amid the company's major AI strategy push, calling the ...

Direct-to-consumer businesses have structural characteristics that make MAC clauses more consequential than in other sectors.

The MacBook Neo has been so popular that it's selling out on Apple's website. Here's how students can get ahead of the ...

Rumors point to a redesigned MacBook Pro with OLED, touch support, thinner hardware, and M6 chips, but Apple’s launch timing ...

MacBook prices are changing in 2026. Here's why waiting to upgrade your laptop could cost you more and what it means for your ...

Apple's Face ID technology has existed for almost a decade now. First introduced with the iPhone X, the company continues to limit this technology mostly to its smartphones and the iPad Pro. However, ...

Today Apple launched a new MacBook Air powered by the M5 chip. Here’s everything new in the M5 MacBook Air vs last year’s M4 model. The M5 chip is the big highlight of the new MacBook Air. From ...

Bloomberg’s Mark Gurman reports Apple is developing a MacBook Ultra, a new top-tier laptop with a touchscreen OLED display that would sit above the existing MacBook Pro lineup rather than replace it.

Apple is reportedly developing a budget MacBook powered by an iPhone A18 Pro chip, targeting students and entry users. Expected in the first half of 2026, it may feature a 13-inch LCD display, long ...

MacBook Air now sits between the much more affordable, less powerful MacBook Neo, and the higher-end MacBook Pro. But reviews make clear that the M5 MacBook Air is still a powerhouse in its own right.