For an agency to be at the top of its social media game, tracking trends is an important part of the strategy. Behind every tweet, Facebook update and Instagram post, there's a desire to connect with ...

A PR crisis no longer starts with a press release. It starts with a post, a Story, a comment, or a viral screenshot. In 2026, reputations are damaged in minutes — and repaired over months. That’s why ...

Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses didn't need it -- the price point just didn't make much ...

In the course of an average day there are multiple deadlines and targets to hit, opportunities and requests to respond to and the more routine tasks such as pitching to the media, updating clients on ...

Marketplaces need the best possible infrastructure and framework to incorporate social media monitoring into their surveillance programs. Billions of people use social media regularly, and many spend ...

Hearsay, a startup founded in 2009, is launching a cloud-hosted social media management application tailored specifically for companies that have a national brand as well as a broad base of local ...

Today, brand monitoring tools ensure that your products and services sit right with your targeted customers. But best of all, it guarantees valuable data to plan your next strategies and improve your ...

Social media has often been seen as the sandbox of corporate marketing. But now, AI-powered monitoring tools can turn social media into right-now risk analysis.