Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Over the past decades, as I transitioned from journalism into corporate writing and thought leadership consulting, I found myself repeatedly asked to help clients get a strong messaging foundation.

Aging voicemail systems, increasing interest in IP telephony, and a surge in the mobile workforce are driving companies to consider unified messaging — a technology that has long fallen short of ...

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most ...