For years, the Parable Group helped Christian bookstores grow. Now, thanks to franchising, it's the one growing. Parable was —and still is—a marketing company, which evolved from the efforts of Steve ...
The Parable Group’s annual survey of Christian bookstores trends found that sales rose 8% last year over 2022. According to the report, "2024 State of Christian Retail," sales increased at 79% of ...
In its annual report on the state of Christian retail, the Parable Group found that same-store sales at participating outlets rose 2.3% in 2025 over 2024. The increase followed a 1% sales decline in ...