The news of this collection comes after J.C. Penney rolled out a new marketing campaign intended to change its brand positioning. The company launched a series of advertisements with captions reading ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly in the world of fashion apparel. But model and plus-size advocate Ashley Graham, ...

Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

Tess Holliday remembers 2019 as a "glorious" year for plus-size fashion and body positivity. The plus-size model and body activist walked the runway at New York Fashion Week. She'd been featured by ...