It’s no secret that artificial intelligence (AI) is permeating all aspects of the B2B industry, as 51% of marketers are currently using generative AI, Salesforce research found. With its promise of ...

My last Salesforce Connections event was 2018 - and it seems like everything has changed. "Great to be back together again" - sure. But right now, it feels more like: figure out how to make AI work ...

Readers know I cringe at buzzwords - and there were a few of them at last week's Salesforce Connections. Or, the funtastic buzzword combo, such as: "Generative AI for 1:1 personalization" - I'll get ...

Salesforce is launching a new suite of products aimed at bolstering its position in the ultra-competitive AI space. Called AI Cloud, the suite, which includes tools designed to deliver “enterprise ...