In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

Here are some important measures of performance in the office and components of company culture that you need to be tracking.

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...

Every business needs to track certain metrics to ensure a profitable and successful venture. While it's natural that many of these metrics are finance-related, there are other areas of a business that ...

"How can I increase my sales?" This is perhaps the most common question entrepreneurs and business owners ask. I typically respond by asking about their sales metrics. For example, their average ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Opinions expressed by Entrepreneur contributors are their own. We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers ...