A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

AdMob is Google’s solution for mobile advertising through in-app ads. Google this week quietly released an AdMob for Android app — in early access — to keep track of stats while on the go. The client ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Google has bought the mobile display advertising firm AdMob, the companies announced on Monday. The acquisition, for $750m (£449m) in stock, will "enhance Google's existing expertise and technology in ...

With Apple blocking AdMob, Google’s recent acquisition, AdMob CEO Omar Hamoui feels it’s necessary to comment on their ticket of non-admission. Acknowledging that, “Apple proposed new developer terms ...

After reviewing Apple's changes to its iPhone developer agreement, Google's AdMob reached the same conclusion that many others did: it could be screwed. Apple this week changed the terms of the ...

Google on Tuesday invited Windows Phone 7 application developers to start using its AdMob advertising platform. Google released a beta SDK that will let Windows Phone 7 developers integrate AdMob ads ...

Mobile monetisation and marketing company ironSource has linked its ad network to Google’s AdMob mediation platform. ironSource’s SDK is integrated on over half a billion apps, including Snake vs.