Uber is launching new segments as it attempts to position itself as an all-in-one consumer platform.

"If you use both (Uber and Lyft) interchangeably, consider a flat-rate cash back card that will give you more back on your rides regardless of which service you book," Woroch said

Uber wants to be more than your airport ride. New features aim to turn the app into a one-stop shop for hotels, room service, shopping, and more.

Uber might seem ubiquitous in the US, but its CFO says the company has lots of room to grow. Across the 10 largest countries where Uber operates, about 15% of adults use either Uber for ride-hailing or delivery, Prashanth Mahendra-Rajah said during a ...