Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Over the past decade at Improbable and now with Somnia, I have worked on solving some of the hardest problems in the new digital age. We've learned a great deal from powering massively multiplayer ...

Today’s AIs are book smart. Everything they know they learned from available language, images and videos. To evolve further, they have to get street smart. That requires “world models.” The key is ...

As a veteran of the IT industry, I've witnessed firsthand how technologies and methodologies are increasingly penetrating traditional business environments. In this case, I'm talking specifically ...

Are you curious about what's buzzing in the IT industry? Keeping up can be tough as major transformations are happening at lightning speed. Virtual reality and the metaverse are two emerging trends.

“By advancing infrastructure and creating metaversal experiences, Improbable is not only shaping the vision of virtual societies but also providing the tools and insights for others to innovate and ...

Don Heider is executive director of the Markkula Center for Applied Ethics at Santa Clara University. Views are his own. Dignity often describes the idea that every human has inherent worth and ...