With Personal Intelligence, AI Mode will be able to provide responses based on your upcoming plans and past history.

Alphabet Inc.’s Google is rolling out a new option to personalize search results by tapping user data from the tech giant’s other applications, its latest bid to keep ahead of competition from the likes of OpenAI.

Starting today, the feature is rolling out to all users who subscribe to Google AI Pro or AI Ultra. However, it will be a Labs feature that needs to be explicitly enabled (subscribers will be prompted to do this).

Google's AI Mode now includes Personal Intelligence which allows users to get tailored search results by connecting to Gmail and Google Photos. The feature is currently only available to Google's paid subscribers in the US.

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