Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

AI-mediated search introduces new risks for international SEO. See how semantic collapse and freshness drift shape global ...

New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...