Safaricom sends promotional messages and marketing SMS to millions of its subscribers, keeping them updated on new offers, ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

It's been a tumultuous year for the advertising industry. In June 2020, GroupM estimated that the advertising economy will decline 10% globally in 2020. Money is tight, and it has become more critical ...