Forbes contributors publish independent expert analyses and insights. Anna Esaki-Smith is an author and covers higher education. By now, the stereotypes about Generation Z ring familiar: They’re ...

Younger generations have been dismissed as "gullible" for decades – but is there something about Gen Z that makes them the "most gullible" generation of all? A recent Politico article made a case for ...

Ghosted on dating apps, rejected by colleges and passed over for jobs — rejection isn’t fleeting for Gen Z. In fact, it’s becoming a defining feature of their collective identity. As young adults come ...

As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

You’ve heard of Boomers. You’ve heard of Millennials. And Gen-Z? Oh, they’re practically born with a smartphone in hand and a knack for dance challenges. But what about us, the generation that sits ...

“It’s likely they will be among the most disruptive generations to economies, markets and social systems,” per the recent report Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as ...

Gen Z, this will smart. The generation born between 1997 and 2010 is the very first generation who did worse in school than the generation before them, according to a top neuroscientist. And ...