The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

As one of millions of adults who grew up building Lego, the company’s digital adventures distort my childhood memories. Yet my screaming inner infant can’t derail the transition. Our beloved bricks ...

Lego and UNICEF have released a set of design guidelines targeting game developers to better promote children's wellbeing during digital play. The Responsible Innovation in Technology for Children ...

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. Families ...

We told you how Lego was going to start offering electronic products for kids. Take a look at their Animation Station Video Camera that has a 1.4-inch color LCD flip-out display, record/function ...