Imagine that you have coupons that you wanted to push to mobile customers that purchase a specific item. This is a customer facing system of engagement requires location data, purchase data, wallet ...

Oracle is the world's second largest software company in the multi-billion dollar software market with revenues in excess of $37 billion and a market capitalization of approximately $175 billion. The ...

If you want to know what’s what in Big Data analytics today, you’ve got to know the basics of NoSQL databases, and how appropriate NoSQL databases facilitate Big Data analytics. What are the most ...

NoSQL databases arose in response to the limitations of using SQL (Structured Query Language) for database queries. NoSQL databases store and manage data in ways that enable high operational speed and ...

One of the critical decisions facing companies embarking on big data projects is which database to use, and often that decision swings between SQL and NoSQL. SQL has the impressive track record, the ...

Poke around the infrastructure of any startup website or mobile app these days, and you’re bound to find something other than a relational database doing much of the heavy lifting. Take, for example, ...

The past few years have probably been the most innovative period seen in the database world. Fresh, as well as tried-and-true, technologies, are being put to work to tackle the big data influx into ...