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🔴 Edsel je automobil koji je ispunio sve zahteve - osim onih koje je tržište zaista imalo.“ Tako bi se ukratko mogao opisati jedan od najvećih marketinških promašaja u američkoj poslovnoj istoriji. Pedesetih godina, Ford je verovao da će novi model - Edsel - biti revolucionaran. Uloženi su milioni u istraživanja, dizajn i najavu proizvoda. Očekivanja su bila ogromna, a lansiranje spektakularno. Međutim, sve je to palo u vodu kada su kupci naprosto ostali ravnodušni. 🔵 Problem nije bio u kvalit
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