You already know how to help patients. But you're stuck chasing the wrong ones. You run ads. You buy leads. You offer discounts. And your calendar fills with price-shoppers who miss appointments, question your fees, and vanish after one visit. This is the Marketing Treadmill. And it's exhausting your staff, shrinking your margins, and forcing you to compete like a commodity. Here's the problem: Generic ads attract generic patients. Stock photos and "$29 New Patient Specials" signal one thing—che