There is a powerful study in hospitality that most operators overlook. Once a customer books with you three times, there is roughly a 70 percent chance they become a repeat client. Before that third booking, there is a high chance they never return. This reframes growth completely. The real goal is not just landing a first event. It is designing your experience to encourage the second and third booking as quickly as possible. That means overdelivering on the first event, following up intentional
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