LEGENDS OF SKINCARE: Helena Rubenstein Lost footage of her legendary London Spa Contributions to skin: created the concept of prescriptive skincare consultations & skin type classification Of all the people who shaped modern day skincare and the concept of spa, so much of what we do and know is credited to one woman: Helena Rubenstein. Called "Madame" by her employees, she was the first self-made female millionaire, rising penniless to build a skincare empire. Born in 1872 in working-class Krakó