The Apex Hypnotic Language Pattern That Influences People Without Them Noticing! This might be the most powerful influence technique you’ll ever hear — and you won’t even realize it’s being used on you. It's called the Awareness Language Pattern — and it’s what I call the apex of conversational hypnosis. Why? Because it works by directing someone’s attention so subtly… they don’t even know it’s happening. In fact, during this live demo, I used the same word dozens of times… and nobody caught it.